Dog meat advert on tube leaves customers flummoxed

Jun 06, 2024

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One user wrote: “It took me a while to realise they weren’t talking about high-quality meat for dogs.”

Others weren’t sure the advert was as effective as it was intended to be: “I also don't understand how they think that'll work. I'm a prime example of their target audience - eat meat all the time, have no thoughts on going vegan, and kind of get annoyed with these messages.

“However, if they laid out some good facts - 'having one meat-free meal per week will help reduce x amount of emissions' etc. I'd be far more likely to think, 'yeah I probably should give it a go and help out'.

“These things just reinforce the notion that it's an ideology perpetuated by people who are almost cult-like in their belief.”

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Another user said that only now were they realising it wasn’t an advert for dog food: “I’ve seen this ad multiple times on the Tube and I’m only now realising that it’s not an ad for dog food.

“I don’t own a dog, so I didn’t pay it much attention but I remember wondering why they’d proudly show an American flag on a dog food ad when most people’s first thought would be, 'I’m not feeding my dog the crappy kind of stuff that can get through the America regulations'!”

A final user said they believed that the advert’s secondary aim wasn’t just to get people to not eat meat, but to get shared on social media.

They said: “I don’t think it’s a particularly bad advert. Their main aim was probably to get it shared on social media, so…”